A commercial space your customers will love
Closeup of woman holding shopping bags leaning on a commercial real estate buildingFinding the perfect commercial space for lease is only half the battle when it comes to launching a successful business. To maintain long-term success, you’ll have to establish a reliable customer base to patronize your business. Invest in getting a commercial space for your business with a location that will put your business in front of the right customers early on to establish a core group of early adopters, then focus on growing your customer base while retaining the people who have been with you since day one. Try these tips for making sure your customers will love your new commercial space.
1) Figure out who your customers are.
It’s tempting to declare that your business is for everyone but toMall Shopping Center with Retail Commercial Realestate and Customers really get a handle on who is actually purchasing from you and why you need to draw some smaller boundaries around client groups. “All men” or “all baby boomers” won’t cut it either. Broad markets won’t give you any insights, so narrow down who you’ve had success selling to in the past and look for what they have in common – for example, moms in their 20s and 30s who also work.
Then dive deeper – what makes them happy? What do they worry about? Do they work full-time or part-time and how much money do they make? What errands do they have to run? Understanding what makes each group tick helps you position yourself as the one person who can solve those problems.
2) Establish yourself as an expert
Know everything about your business, front to back and top to bottom. Develop creative ways to get your knowledge out there. Depending on your business, this might take the form of hosting webinars on related topics, starting a blog, or physically networking, as well as answering any and all questions from your existing customers and making sure they leave with an impression of you as someone with answers. Take the attitude that no question is too small.
3) Tell customers about your new space
Create direct marketing messages for likely customers that contain something of value (a coupon, discount, or free service) and a simple action they can take to claim that prize (purchasing a set dollar amount of goods or signing up for your email list). Pay attention to who completes the requested action and claims the reward – people who follow through are good leads for future business. Afterward, follow up with everyone whose contact information you’ve gained to thank them for coming in and see if they have any questions.
